Analysis of Rihanna- Man Down

This video shows an explicit meaning and a dominant reading, also according to Goodwins theory it follows illustration as it shows the story of what happened. It starts with her shooting the man then fades to a screen saying yesterday morning which shows it is a continuation and is going to show what the past events were.
The dominant reading of this shows the reasons behind why she shot the man in the video and her feeling guilty for what she done, the lyrics of the song and the video are closely linked which is why it shows illustration.

The conventions in the video are that of a typical pop video as the costume code shows Rihanna dressed in litrtle clothing which would appeal to women as they would want to copy her style perhaps and men because they could be attracted to Rihanna. The codes, in relation to camera work are also typical of a pop video as there are many close ups of Rihana to emphaise the fact she is the main focus.